Evaluation
The branding and design work produced for Bowling Together created a successful and unique identity for the project. The project logo was highly effective in creating a recognisable brand across printed and digital material, as well as social media platforms. The colour scheme was appropriate to the underlying themes of the project, and opened up accessible to the intended, and wider, audiences. Although the production methods were limited to a standard printing facility, it was appropriate for the scale and budget of the project. Working with a paying client ensured that time keeping and documentation were crucial to the success of the project, and managing the project fully demanded rigorous organisational skills. Working with an external printer allowed communication and problem solving skills to be strengthened. Feedback from the client and attendees of the documentary screening event was highly positive. The branding was commended for its consideration of bowling culture, and the additional printed materials such as the posters and beer mats were well received for their reflection of the aesthetics and spirit of the original bowling alley.