Optical kerning: adjusts the spacing between adjacent characters based on their shapes
Metric kerning: uses kern pairs, which contain information about the spacing of specific pairs of letters
Manual kerning: relies on the human eye to adjust spacing
The follow up brief required us to use the same letters to represent a variety of different companies using only kerning to make subtle changed. This taught me a great deal on the importance of kerning correctly and the impact it can have on both the style and tone of a word.
pest control company
condom company
student night club
car company
children's animation company
Quentin Tarantino film
