OUGD503 - Studio Brief 01 - Shy Bairns Project Evaluation

Presenting this project in a peer critique group produced positive feedback. The format of the publication was noted to be successful in representing traditional zine culture through both it's size and print production. It was noted that the use of only two colours during printing created a unique and distinct identity for the zine, which would improve the possibility of gaining more commercial success. The layout of the spreads was commended in retaining a minimalist design while also enhancing the featured work. The cohesive use of colour and typeface throughout the project's deliverables created a consistent design allowed expanded materials to remain a part of the brand.

It was concluded that the publication provided an appropriate platform for artists as it could be cheaply produced but to a high quality, and could be distributed easily. It was agreed that the use of social media was highly appropriate for the project as it expanded the reach of the project and allowed the publication to be accessible to an audience who could not purchase a physical copy. The social media platforms also created a larger platform for collaboration between the group and the audience and produced a network that could be utilised for more publications or projects in the future.

The final publication was released for sale through an online shop and sold out within three weeks.

Publication pack

Extracts from issue 1