After presenting this to a critique group it was suggested that the inclusion of the NHS logo would make the icon more instantly recognisable both within the app store and a busy phone home screen. The NHS letters were added to the second design:
A secondary critique group gave positive feedback towards this second design. Although it is entirely text based, both the NHS logo and the 111 logo are universally recognisable and so the icon becomes easy to identify. The text also remains legible at varying sizes, meaning it would translate effectively across multiple devices. The background blue colour is also a recognisable shade, allowing users to still identify the app without reading the text. Its simplicity enhances the effectiveness of the design, making it an appropriate icon for the 111 app.
