Thursday, February 8, 2018

OUGD603 - Brief 05 - Penguin - A Brief History of Time Research

Research

Research was undertaken into the book itself, and its significant impact in both the scientific and publishing worlds.

A Brief History of Time: From the Big Bang to Black Holes was first published in 1988, and was written specifically for nonspecialist readers with no prior knowledge of scientific theories. Split into 11 chapters, Hawking writes in non-technical terms about the structure, origin, development and eventual fate of the universe, which is the object of study of astronomy and modern physics. He talks about basic concepts like space and time, basic building blocks that make up the universe (such as quarks) and the fundamental forces that govern it (such as gravity). He writes about cosmological phenomena such as the Big Bang and black holes. He discusses two major theories, general relativity and quantum mechanics, that modern scientists use to describe the universe. Finally, he talks about the search for a unifying theory that describes everything in the universe in a coherent manner.

The book became a bestseller and sold more than 10 million copies in 20 years. It was also on the London Sunday Times bestseller list for more than five years and was translated into 35 languages by 2001.


Previous Cover Designs

Research was also undertaken into previous cover designs for the book:












The early covers designs all utilised the same basic layout, featuring simple text and photography of Professor Stephen Hawking. Later versions feature generalised diagrams of the solar system, or abstract shapes and imagery meant to represent ideas within the book or allude to the complex mysterious of the universe. Analysis of these designs with a peer group found that many of these covers did not appeal to a young audience. Some noted that they felt drawn to the older designs as they connected with the retro aesthetic and the history that it portrayed. It was suggested that this retro aesthetic could be again be used in new designs, as this would follow recent design trends and would also tie in with recent aspects of popular culture (Stranger Things etc).