The main emphasis is on making the already iconic KFC chicken bucket more contemporary in the context of today. The packaging should be a celebration of families (whatever form they come in), community, and sharing. The tone should be energetic and bold, appropriate for UK adults sharing in groups of two or more - ideally between the ages of 18-34. Colour palettes at their core should be consistent with the existing branding, utilising white, black and red.
The artwork itself is not part of a larger rebrand, but instead should be approached as a limited edition or special seasonal design
