During this short film we are given the rules of the Green Cross Code, the information to remember in order to cross a road safely:
'Find a Safe place to cross and Stop, stand on the Pavement but not too close to the curb. Look all around for traffic and Listen. If traffic is coming wait for it to pass before crossing. When there is No traffic near walk straight across the road and Keep looking while you cross.'
This information is then neatly compiled into a nonsense mnemonic which, by the end of the video, makes it completely impossible to remember any of the key facts at all. The video is rounded off with the well-known and highly-respected actor Jon Pertwee shouting 'SPLINK' intensely into the camera, before a freeze frame and fade to black.
While the tone of the video is overarchingly authoritative, there is a light air given through Pertwee's narration, made possible partially because of his reputation as a comedic actor. Because of this the audience of this video would most likely be young children, but would also be suitable for older children and young teenagers.