Sunday, December 20, 2015

OUGD404 - Studio Brief 01 - Colours Publication

Colours, the final publication:



Stock used for internal pages - Evercopy Plus 80 gsm, stock used for internal pages - Cyclus Offset 150 gsm

Feedback for this publication revealed that it was highly successful in achieving the aims set out in the original brief - colour is a very important and key design principle within the field of Graphic Design and with this publication I aimed to convey the sensitivity of our own individual perceptions of colour, how colours can retain and evoke memories, and also how certain colours can convey certain messages and emotions due to our preconceived ideas of what they represent. During the final critique for this piece of work, many felt that the concept of a notebook-style publication was a highly original way of conveying these ideas, and many felt that there was a strong personal element to the work, due in part to the interactive perforated sample squares. There was a positive feedback for the physical production of the book, with reference to its construction and unique binding method. It was also suggested that the hand drawn colour swatches were the most successful elements of the publication, as they added an extra level of personality and achieved colours, textures, and even depth that could not be replicated using digital methods. Some felt that the tracing paper layers between each page felt a little cluttered towards the end of the publications, however it was generally agreed that the addition of these pages did help to enhance the collectible nature of the book, and even the preciousness of the colours and their associated memories, with some relating this presentation to how specimens are preserved in large collections within museums.

This module overall has pushed my skills as a both a graphic designer and a publication designer into new and exciting areas. From here I will continue to pursue my interest in publication design into second year, testing my own personal limits of what I am able to produce, and also what boundaries of a publication could be.