OUGD405 - Flooding Information Leaflet

A day long task to construct a leaflet providing information about flooding to the general public.

When deciding on content for the leaflet we were encourage to gather key information and consider the hierarchy - which information is the most important and which order should key points be presented in in order for the audience to be able to easily understand and learn. We also had to work exclusively with paper, brainstorming ideas and creating prototypes purely in draft form. Stepping away from the computer provided a much needed, fresh approach to this task and as such we came up with ideas that we might not have considered if working purely digitally.

Working in a group of five we developed multiple prototypes following two distinct ideas:

Starting out with a flat sheet of paper we instinctively began to fold it. This culminated in a fold-out style leaflet that represented the flood water covering a town or city. Inside, the three most important points of information were presented in descending order of relevance in high to low risk situations: the number for the emergency services for high risk, a list of local and regional radio stations for medium risk, and a list of telephone numbers for general information and future forecasts for low risk. Below these would be additional information about twitter feeds and organisations that may provide help or assistance.

From this we progressed the idea of folding and created several variations of origami boats, making the information leaflet more compact but also adding a sense of humour. A reviewal of this idea made it clear that supplying people with a pre-folded leaflet would realistically be expensive and time consuming production wise. To try and resolve this we attempted to create folding instructions in the form or a pictogram, or printed lines to fold along so that people may make their own origami boat. However, this took up valuable space on the leaflet and created a confusing overlap of designs and information, so ultimately our leaflet would be pre-folded.