To create the inside of my leaflet digitally I scanned in my sketches and traced over them using Adobe Illustrator. In order for the illustrations to connect with a young audience I wanted to emulate their style of drawing, using simple, non-uniform shapes and as little detail as possible. I wanted the colour palette to be minimal but also engaging so I selected a bright red and a bright blue, and from these a sky blue and a pale pink, as according to child pyscology, red is the most engaging colour, and blue and pink are the most calming.
