concertina fold leaflet
concertina fold recipe leaflet
origami style, self-contained fold
a single sheet folded into a newspaper spread to maximise the content:space ratio
folded magazine spread that creates its own packaging
a folded leaflet inside a separate posting box
a menu with interactive illustrations
an interactive illustrated children's book with pull-down flaps
For my target audience to be able to use the leaflet effectively I decided to exclude the use of the more complicated folding techniques. However, a degree of interactivity would help engage young children and a fold-out design would emulate a story book, actively encouraging them to open and engage with the leaflet. This could be done through, pop-up sections within the leaflet, tabs that could be pulled of spin-wheels that could be turned. Bright colours in a simple and refined palette would be the most appropriate for the age range, and the written information should be clearly displayed and as concise as possible.