OUGD405 - Studio Brief 02 - Public Information Leaflet Side 2

Again using Adobe Illustrator for the outside of my leaflet, I used my original sketches as a guide line, creating a wavy 'road' motif that connected all three sections. I used the silhouetted shapes of the cars and bicycles I'd already created for the stickers to add detail to the background. Using the red and blue colours from the inside of the leaflet, I found three shades of green in similar tones.

I selected a range of typefaces to test which would be the most appropriate for the leaflet, including Gill Sans Ultra Bold Regular, Helvetica Neue Condensed Black, Source Sans Pro Black and Vag Regular. I finalised the typeface as Source Sans Pro because it is legible at both small and large type sizes, and it's thicker weight create a greater contrast against a background, again increasing legibility for small children. The main body of the text is coloured in the darkest green to provide contrast to the background design, but I introduced black coloured type for a section of writing specifically for adults, in order to help differentiate the important information for the adults, and also to make it somewhat less appealing for children.

Originally, I wasn't going to include many, if any, facts or figures within the leaflet, as typically small children would not understand the context of these, but considering the object of the leaflet is to educate young children on the dangers of busy roads I included the number of pedestrian child deaths caused by cars, but using child friendly wording.