The original 'SPLINK' video used the actor Jon Pertwee, a former Doctor Who star, so an idea appropriate to children could be a 'super-hero' style comic strip showing a cartoon version of Doctor Who in the TARDIS. He would teach children how to use the Green Cross Code to help them cross the road.
a mock-up for a single sided leaflet
The second idea was a three-layer fold out leaflet depicting a street scene that would reveal more facts as it unfolds. This could also incorporate pop-up cars or pop-up children as it is unfolded.
a three fold leaflet depicting a street scene
Another similar idea was to have a fold out leaflet depicting a street scene. The leaflet would come with a variety of stickers and children would be able to place cars and bicycles on the road and then identify the dangerous and safe places to cross, using the Green Cross Code to help them.
a mock-up of the street scene inside of a three fold leaflet
Some other ideas for leaflets that would be aimed at adults included a mock letter from a hospital describing how their child might be hit by a car in the future if they do not fully understand the Green Cross Code and how to use roads safely. It would begin to describe details of the accident before segueing into how a parent might teach their child about prevention methods for accidents. Another leaflet could be in the style of a letter handwritten by a child about how they like to play on the roads and in between cars, with the message that this would not be the kind of content that a child might write, and is not something a child should be writing about. However, in hindsight, these ideas could be potentially confusing for people who receive the letter and do not have children, or for people who do not read the leaflet fully as there is not direct and clear message.
In a similar style, a leaflet could be sent out that appears to be written by a child that simply depicts the rules of the Green Cross Code. This would have the intention of being placed around the home, such as on a fridge or on a wall as any other child's drawing might be, in order for a child to see and be aware of the Green Cross Code in every day life.
a mock-up of a child's handwritten
version of the Green Cross Code
After an interim critique in which I discussed all of my ideas with several groups of students it was agreed that a leaflet with stickers would be the most engaging for a young audience, and would allow both children and parents to interact with the leaflet together to maximise the opportunities for learning.