Wednesday, February 15, 2017

OUGD503 - Studio Brief 01 - Papyrus First Design

The initial design for the Papyrus colouring book pages:





This first design features a stylised version of the milky way and takes a minimalist approach, featuring large expanses on white space and cartoon style stars depicted as simple circles in various sizes. The design places an emphasis on placing the colour within the negative space rather than within the enclosed spaces. The negative space also provides large areas of the page where the positive message(s) may be written without limiting the length of any text that a user might wish to write.

This design was presented in a peer critique and feedback was given on both the concept and the design. There was a positive response for the theme of space as it was felt that this was not commonly related to the theme of relaxation, and would provide an interesting and engaging colouring experience. Some felt that the theme might not be considered conventionally relaxing within the guidelines of the competition and therefore might not prove to be the most successful, however when considering that users would colour outside of the lines as apposed to inside the, it was agreed that this would provide a unique contrast from other submissions and would encourage users to think more creatively and in broader terms.

In terms of the design however it was felt that the additional detail of the planet and shooting star made the design feel more naive and less like a page that would be included in an adult colouring book. It was suggested that either more complex detail could be added to make the design more accessible and appropriate to the target audience, or that additional detail could be excluded completely to create a most expansive colouring space.