After sharing visual research in a group meeting, the group solidified the concept for the advertising campaign. In order for the Royal Opera House to become more accessible to their desired target audience we want to create a location-based campaign that will advertise a trip to the Royal Opera House as a package deal. Through the use of physical advertising posters and social media we will create a series of designs that the entire cost of a trip to the Royal Opera House, including ticket price, travel and accommodation. One of the many current perceptions of ballet is the high prices of tickets. Through research we have proven this to be incorrect, and our campaign will reveal the true accessibility of the arts.
Advertising posters will be created around the key concept of location and the distance from different cities around the UK to London. We will utilise a heavily illustrative campaign to create fresh designs and appeal to a younger, socially conscious audience, while the inclusion of social media will allow the brand to reach further and connect with the desired market.