Thursday, May 18, 2017
OUGD505 - End of Module Evaluation
This module has allowed me to expand on my existing skills within traditional print for studio brief 01, which was an area I was keen to explore further this year. It allowed me to extend my practice further into different traditional print methods and perfect the art of screenprinting. Studio brief 02 allowed me to fully explore my own ideas and concepts based on thorough research. This information-led brief allowed me to continue to push my skills in digital design, as well as explore a multitude of production methods.
Monday, May 15, 2017
OUGD505 - Studio Brief 02 - Product Range Distribution Final Products
Presenting these final deliverables in a peer critique elicited positive feedback towards the sticker campaign.
The campaign itself provides an effective solution to the challenge of integrating traditionally Northern language back into communities. The format of a sticker is accessible to an audience of all ages, and creates a distinctive product that would engage with individuals of all generations. The colourful and playful designs are representative of the varied range of languages and communities that exist in the North of England. They are appropriate for the target audience and also remain diverse enough to allow for the continuation of the project into a range of new themes and different dialects from across the country.
The distribution has the potential to be both top-down and bottom-up, ensuring that Northern communities themselves can take ownership of the project and their traditional languages, while also allowing the project to reach a potentially nation-wide audience. The inclusion of an online platform further increases the accessibility and reach of the project and again encourages participation and collaboration from a younger generation.
The campaign itself provides an effective solution to the challenge of integrating traditionally Northern language back into communities. The format of a sticker is accessible to an audience of all ages, and creates a distinctive product that would engage with individuals of all generations. The colourful and playful designs are representative of the varied range of languages and communities that exist in the North of England. They are appropriate for the target audience and also remain diverse enough to allow for the continuation of the project into a range of new themes and different dialects from across the country.
The distribution has the potential to be both top-down and bottom-up, ensuring that Northern communities themselves can take ownership of the project and their traditional languages, while also allowing the project to reach a potentially nation-wide audience. The inclusion of an online platform further increases the accessibility and reach of the project and again encourages participation and collaboration from a younger generation.
Friday, May 12, 2017
OUGD505 - Studio Brief 02 - Product Range Distribution Sticker Instagram
Considering the range of the project, this sticker campaign can be extended into a digital platform in the form of an instagram account. This would allow individuals to view the full collection and share their own collections of the stickers, creating an online sharing community. It would also allow the campaign to be accessible to people outside of the target market and put the campaign on a national, and international level, expanding the audience to potentially many thousands.
Under the campaign's name Stick It, there could potentially be a range of instagram accounts listing the stickers available in different areas of the country. For Northern counties, the instagram account @StickItUpNorth would detail stickers features exclusively Northern dialect. Other instagram accounts could include @StickItDownSouth, @StickItOutEast, and @StickItFarWest.
Under the campaign's name Stick It, there could potentially be a range of instagram accounts listing the stickers available in different areas of the country. For Northern counties, the instagram account @StickItUpNorth would detail stickers features exclusively Northern dialect. Other instagram accounts could include @StickItDownSouth, @StickItOutEast, and @StickItFarWest.
Profile logo for the @StickItUpNorth account
Screenshot of the @StickItUpNorth instagram account
Wednesday, May 10, 2017
OUGD505 - Studio Brief 02 - Product Range Distribution Sticker Campaign
The target market for these sticker packs could potentially be very broad. The primary market would be communities in the North of England in order to encourage current generations to learn and use these traditional languages. A secondary market could be found in communities outside of the North who would have little to no knowledge of traditional Northern languages
Considering the physical distribution of the product, these stickers would be distributed in a number of ways specific to the theme of the packs. For examples, the food themed sticker sheet could be distributed through grocery food outlets - food shops could either distribute the stickers as a single sheet or use them on the packaging of the foods to which they refer. These food shops could be locally run in order to appeal directly to the community in which it is based. Another effective distribution method would be through large supermarket chains, such as Morrisons or Tesco's - both companies routinely place smaller shops within towns and villages as a tactic in order to appeal to a target market who prefer local and independently run businesses but require a greater variety of products. Distributing through large scale companies on a national level would allow the campaign to reach across the country.
Stickers packs with more general themes, such as words used by the older or younger generations could potentially be distributed through schools or local city council as a form of educational or promotional tool for communities and tourists within towns and cities in the North of England.
Considering the physical distribution of the product, these stickers would be distributed in a number of ways specific to the theme of the packs. For examples, the food themed sticker sheet could be distributed through grocery food outlets - food shops could either distribute the stickers as a single sheet or use them on the packaging of the foods to which they refer. These food shops could be locally run in order to appeal directly to the community in which it is based. Another effective distribution method would be through large supermarket chains, such as Morrisons or Tesco's - both companies routinely place smaller shops within towns and villages as a tactic in order to appeal to a target market who prefer local and independently run businesses but require a greater variety of products. Distributing through large scale companies on a national level would allow the campaign to reach across the country.
Stickers packs with more general themes, such as words used by the older or younger generations could potentially be distributed through schools or local city council as a form of educational or promotional tool for communities and tourists within towns and cities in the North of England.
Monday, May 8, 2017
OUGD505 - Studio Brief 02 - Product Range Distribution Sticker Printing
Once the designs for the stickers were finalised, they were printed on matt sticker paper and laser cut using the digital print facilities at LCA. Initially it was intended that they would be printed onto gloss sticker paper, however due to a lack of material at the time of printing, matt paper had to be used. However, matt paper resulted in a more vibrant selection of colours, which ultimately enhanced the designs of the stickers.
Friday, May 5, 2017
OUGD505 - Studio Brief 02 - Product Range Distribution Further Designs
Following on from the feedback given on the initial designs, further sticker designs were created using a varied range of Northern words and phrases from all aspects of the languages. The words for each design were selected from the Primary research conducted through discussions with family, friends and peers. Based on the words that were collected, three distinct categories were apparent - food, words from the younger generation, and words from the older generation. However, considering the scope of the product, a pack of stickers could potentially be produced for a wide range of themes in order to be accessible to people of all age ranges.
The designs also continued with a retro feel as an intentional tool to evoke the nostalgia of childhood for users of the product. The typefaces for each sticker were intentionally different so as to create a unique design that would be valuable to collect and reference the broad variety of the languages that exist within Northern counties. The colours for each set of designs was also intentionally varied so as to create visually impactful solo designs and also a striking collective impact when the stickers are grouped together.
To create an overarching identity of the project, a name and logo were also created. Officially titled 'Stick It', the logo features a similar to the majority of the stickers, using a simple typeface and two-tone colour scheme.
Logo
Food
Different variations of the word for a bread roll, as well as a selection of words for food in general and being hungry. Colour scheme consists of mainly yellow, orange and red, with hints of dark green and dark blue.
Younger Generation
A selection of words typically used by younger teenagers in school, including phrases for chewing gum, cigarettes, and something shit. Colours scheme consists mainly of blue and yellows, with hints of green and pink. A more liberal use of white negative space has also been applied.
Older Generation
A selection of words that have been notably used by members of the older generation.
A small selection of symbol sticker designs that broadly reference Northern culture were also created to provide further context to the project and create a 'limited edition' aspect to the collection of the stickers.
Symbols
These designs play off typical Northern culture and reference football teams, the number of counties in the North of England, the North-South divide and Northern pride.
General feedback on these design was positive, with comments stating that the sense of nostalgia was a successful marketing tool for the product and would appeal to a wide audience. Feedback from a peer critique group with members originating from all over the country said that although many of the design were ambiguous as to the meaning of the words, there were always one or two that individuals recognised. This allowed the product to be accessible to a greater range of people and also catalyse a conversation as to which words were the most and least well known. This was a positive review for the project and allowed the stickers to effectively begin new dialogues with people who were unfamiliar with the language.
The designs also continued with a retro feel as an intentional tool to evoke the nostalgia of childhood for users of the product. The typefaces for each sticker were intentionally different so as to create a unique design that would be valuable to collect and reference the broad variety of the languages that exist within Northern counties. The colours for each set of designs was also intentionally varied so as to create visually impactful solo designs and also a striking collective impact when the stickers are grouped together.
To create an overarching identity of the project, a name and logo were also created. Officially titled 'Stick It', the logo features a similar to the majority of the stickers, using a simple typeface and two-tone colour scheme.
Logo
Food
Different variations of the word for a bread roll, as well as a selection of words for food in general and being hungry. Colour scheme consists of mainly yellow, orange and red, with hints of dark green and dark blue.
Younger Generation
A selection of words typically used by younger teenagers in school, including phrases for chewing gum, cigarettes, and something shit. Colours scheme consists mainly of blue and yellows, with hints of green and pink. A more liberal use of white negative space has also been applied.
Older Generation
A selection of words that have been notably used by members of the older generation.
A small selection of symbol sticker designs that broadly reference Northern culture were also created to provide further context to the project and create a 'limited edition' aspect to the collection of the stickers.
Symbols
These designs play off typical Northern culture and reference football teams, the number of counties in the North of England, the North-South divide and Northern pride.
General feedback on these design was positive, with comments stating that the sense of nostalgia was a successful marketing tool for the product and would appeal to a wide audience. Feedback from a peer critique group with members originating from all over the country said that although many of the design were ambiguous as to the meaning of the words, there were always one or two that individuals recognised. This allowed the product to be accessible to a greater range of people and also catalyse a conversation as to which words were the most and least well known. This was a positive review for the project and allowed the stickers to effectively begin new dialogues with people who were unfamiliar with the language.