The designs also continued with a retro feel as an intentional tool to evoke the nostalgia of childhood for users of the product. The typefaces for each sticker were intentionally different so as to create a unique design that would be valuable to collect and reference the broad variety of the languages that exist within Northern counties. The colours for each set of designs was also intentionally varied so as to create visually impactful solo designs and also a striking collective impact when the stickers are grouped together.
To create an overarching identity of the project, a name and logo were also created. Officially titled 'Stick It', the logo features a similar to the majority of the stickers, using a simple typeface and two-tone colour scheme.
Logo
Food
Different variations of the word for a bread roll, as well as a selection of words for food in general and being hungry. Colour scheme consists of mainly yellow, orange and red, with hints of dark green and dark blue.
Younger Generation
A selection of words typically used by younger teenagers in school, including phrases for chewing gum, cigarettes, and something shit. Colours scheme consists mainly of blue and yellows, with hints of green and pink. A more liberal use of white negative space has also been applied.
Older Generation
A selection of words that have been notably used by members of the older generation.
A small selection of symbol sticker designs that broadly reference Northern culture were also created to provide further context to the project and create a 'limited edition' aspect to the collection of the stickers.
Symbols
These designs play off typical Northern culture and reference football teams, the number of counties in the North of England, the North-South divide and Northern pride.
General feedback on these design was positive, with comments stating that the sense of nostalgia was a successful marketing tool for the product and would appeal to a wide audience. Feedback from a peer critique group with members originating from all over the country said that although many of the design were ambiguous as to the meaning of the words, there were always one or two that individuals recognised. This allowed the product to be accessible to a greater range of people and also catalyse a conversation as to which words were the most and least well known. This was a positive review for the project and allowed the stickers to effectively begin new dialogues with people who were unfamiliar with the language.