Presenting these final deliverables in a peer critique elicited positive feedback towards the sticker campaign.
The campaign itself provides an effective solution to the challenge of integrating traditionally Northern language back into communities. The format of a sticker is accessible to an audience of all ages, and creates a distinctive product that would engage with individuals of all generations. The colourful and playful designs are representative of the varied range of languages and communities that exist in the North of England. They are appropriate for the target audience and also remain diverse enough to allow for the continuation of the project into a range of new themes and different dialects from across the country.
The distribution has the potential to be both top-down and bottom-up, ensuring that Northern communities themselves can take ownership of the project and their traditional languages, while also allowing the project to reach a potentially nation-wide audience. The inclusion of an online platform further increases the accessibility and reach of the project and again encourages participation and collaboration from a younger generation.