The target market for these sticker packs could potentially be very broad. The primary market would be communities in the North of England in order to encourage current generations to learn and use these traditional languages. A secondary market could be found in communities outside of the North who would have little to no knowledge of traditional Northern languages
Considering the physical distribution of the product, these stickers would be distributed in a number of ways specific to the theme of the packs. For examples, the food themed sticker sheet could be distributed through grocery food outlets - food shops could either distribute the stickers as a single sheet or use them on the packaging of the foods to which they refer. These food shops could be locally run in order to appeal directly to the community in which it is based. Another effective distribution method would be through large supermarket chains, such as Morrisons or Tesco's - both companies routinely place smaller shops within towns and villages as a tactic in order to appeal to a target market who prefer local and independently run businesses but require a greater variety of products. Distributing through large scale companies on a national level would allow the campaign to reach across the country.
Stickers packs with more general themes, such as words used by the older or younger generations could potentially be distributed through schools or local city council as a form of educational or promotional tool for communities and tourists within towns and cities in the North of England.