Directions for the written findings were simple, as its main purpose was simply to outline key themes and findings of the research, and present the academic report in an accessible manner. It was only specified that it should not look like a standard research paper.
The writing itself was nearly 4,000 words, and so the simplest way to present this volume of information was to format the text as a small booklet. This would allow the information to be broken down into distinct chapters, and therefore provide greater accessibility to non-academics.
As discussed with the client, the cover design would simply show the logo and brand colours for the project. Garamond was used throughout the book, as it is one of the most legible typefaces for copy, and Helvetica was used as a secondary typeface to highlight quotes. The book was formatted to A5 size so as to amplify the idea of accessibility and to keep printing costs within budget. It was printed in house at Goldsmiths and saddle stitched.
