As a keepsake of the film screening and any subsequent talks, it was requested that a series of posters be made, featuring a variety of slogans or mottos. Taking lines from the film resulted in a list of possible phrases:
- Unluckiest man in the game
- Never give up!
- There's always next week
- There's always another game
- Aim towards the pins
- Non stop round the clock
The client suggested that to keep the cost of printing the posters within the budget for the project, the posters could be double-sided, with a different slogan on each side. After a review of the budget it was decided that two double-sided posters could be produced. With this in mind, the client picked four slogans that could be used:
- Unluckiest man in the game
- Never give up!
- Non stop round the clock
- There's always another game
To differentiate between the posters and the more generalised branding of the project, a secondary typeface was selected. Quartzo is a heavy sans-serif typefaces with thick stroke weights. It's gentle diagonals create well balanced letterforms and it's decorative ligatures (see: 'R' and 'O', and 'T' and 'O' together) create a bespoke finish to type treatments. The full colour palette was used across these designs.
Working to the same specifications as the first three posters, the type treatment on the final poster resulted in a landscape configuration. Despite this, feedback from the client was very positive. It was agreed that the new typeface remained true to the original branding of the project, and presented similar aesthetic qualities to the existing brand, and was therefore still successful in its use.
Peer feedback suggested reworking all four of the posters in order to maintain continuity throughout the designs. However the client decided that although it was not ideal, the designs for the other three posters worked well and the landscape poster did not negatively impact the integrity of the series overall.
After some further design work was done on the website and other aspects of the project, the client then suggested that only two posters would be printed for the screening of the documentary, and that there should be continuity between the colours used on the posters and the colours used in the wider project. Two posters were selected, and the key project colours (red, white and black) were used:
The posters were printed A4 size so as to remain compact, and to comply with the project's budget restrictions.