OUGD503 - Studio Brief 01 - YSS Competition Results

Two days after submitting the final designs for the competition the results were received and despite being selected as one of the two final candidates these design were unsuccessful.

Hey Erin,

Thanks again for submitting!

Unfortunately, we have chosen a different design for this brief, but thank you so much for taking the time to submit and resubmit for it, we truly appreciate it.

If you have any questions just let us know!

Thanks,

Kaitlyn

OUGD503 - Studio Brief 01 - YSS Further Designs

Feedback from the Student's Union suggested that the colours used with the designs should be more primary, that the gradients should be made more solid, and that the text be centralised. From this feedback, further designs were created.

The colours were changed to reflect a more primary scheme, using richer reds and blues as apposed to pinks and purples. The gradient motif was solidified into a halftone pattern that allowed a definitive answer box to be incorporated - this also appropriately fitted with the Union's suggestion that a specific visual cue be included that directly related to the students and the College, as the individual dots within the pattern could be seen as representative of the individual students in the College combining to make up a greater whole.

Contrary to the Union's feedback the type on the poster remained aligned to the left hand side, as the multiple different phrases that would need to be incorporated throughout the designs would all required a different type layout, creating an un-cohesive and irregular series of designs.

Final poster designs

Social media icons

Banner

Gif

OUGD503 - Studio Brief 01 - YSS First Submission

Both the initial and secondary designs were submitted to the Student's Union for inclusion within the competition. After three days feedback was received:

Hi Erin,

Thank you so much for submitting a design for the YSS brief.

We have two designs we are considering between, and we wanted to give both designers the opportunity to make a few adjustments before we decide. We have a list of things we would be interested in seeing with your design, if you would like you can make a few edits and send it back over as soon as possible.

We would like to see:

• The colours being more primary, 
• A specific visual cue that relates to the message, instead of the more abstract circles or hazy lines
• We prefer the more obvious central text on the circle poster of - LCA life is __________

If you have any questions, please let me know! After we receive both designs, we will let you know if we are going ahead with you design.

Thank you,

Kaitlyn, Emma & Adam

OUGD504 - End of Module Evaluation

Throughout this module I have gained further experience in a multitude of areas. Studio Brief 01 allowed me to build on my existing knowledge of publications design. I have gained a deeper understanding of designing for print, including the correct use of colour management and spot colours, both of which can be applied to any future publication projects I undertake inside and outside of college.  Studio Brief 02 gave me the opportunity to learn much about design for screen. Having never previously undertaken the design work for an interface, I have expanded my skill base and gained basic knowledge in user interface design, user experience, and html coding.

Both briefs tested my skills and abilities in different ways, pushing me to create new and innovative work. The content of this module was relevant to many of the areas I will work within throughout my career and the work I have produced has not only enhanced my portfolio, but also improved my understanding and appreciation of design as a whole.

OUGD503 - Studio Brief 01 - YSS Initial Designs

The initial design for this brief focused on the use of flat colour, heavily reminiscent of the original posters referenced in the brief, but with bright and more accessible colours. The concept used within the original designs was strong and encouraged students to physically interact with and write on the posters, and so was used again here to create cohesion between past and future advertising for the YSS survey.

Initial poster design

The secondary designs expanded on the use of flat colours and focused around one main gradient design, from which was created a range of posters, an icon that could be used for social media, and an example of how the design could be applied to a banner. The edgeless nature of the gradient would encourage students to be more free with their answers, removing the need for answer boxes, and allow a range of answers to be written from multiple people.

Poster designs

Social media icon

Banner

All initial designs were deliberately minimalist so that there would be ample space for people to write feedback on the posters. The colour scheme for both designs was taken from the college's own branding so that the new posters could be integrated into the Union's existing communication, in order for the campaign to become recognisable as an in-college survey. All designs could be expanded into moving images and gifs for use within social media also.

OUGD503 - Studio Brief 01 - YSS Competition Brief

A design competition from Leeds College of Art's Student's Union to create a series of graphics for a College run survey entitled Your Student Survey (YSS).

The Brief:

Create a campaign that will increase awareness and engagement on the importance of student feedback, focusing on improving response rates to the Your Student Survey [YSS]. The main aim of the campaign is to ensure that students understand the importance of giving feedback in the College’s Your Student Survey.

We would like you to produce a distinctive and exciting visual design for the Your Student Survey. Your designs should provide a consistent visual identity to promote the value placed upon the student voice throughout College.

When discussing this brief with the Student Union itself they had suggested using the previous campaign of 'LCA is_____' as a basis for the new designs, as they felt that this advertising campaign was strong at its core but had ultimately been unsuccessful in the delivery of the concept to students. From this discussion the initial ideas for the design revolved around this key phrase and the simplicity of engaging with an audience and encouraging participation and interactivity through an unfinished question.