OUGD503 - Studio Brief 01 - YSS Initial Designs

The initial design for this brief focused on the use of flat colour, heavily reminiscent of the original posters referenced in the brief, but with bright and more accessible colours. The concept used within the original designs was strong and encouraged students to physically interact with and write on the posters, and so was used again here to create cohesion between past and future advertising for the YSS survey.

Initial poster design

The secondary designs expanded on the use of flat colours and focused around one main gradient design, from which was created a range of posters, an icon that could be used for social media, and an example of how the design could be applied to a banner. The edgeless nature of the gradient would encourage students to be more free with their answers, removing the need for answer boxes, and allow a range of answers to be written from multiple people.

Poster designs

Social media icon

Banner

All initial designs were deliberately minimalist so that there would be ample space for people to write feedback on the posters. The colour scheme for both designs was taken from the college's own branding so that the new posters could be integrated into the Union's existing communication, in order for the campaign to become recognisable as an in-college survey. All designs could be expanded into moving images and gifs for use within social media also.