The Brief:
Create a campaign that will increase awareness and engagement on the importance of student feedback, focusing on improving response rates to the Your Student Survey [YSS]. The main aim of the campaign is to ensure that students understand the importance of giving feedback in the College’s Your Student Survey.
We would like you to produce a distinctive and exciting visual design for the Your Student Survey. Your designs should provide a consistent visual identity to promote the value placed upon the student voice throughout College.
When discussing this brief with the Student Union itself they had suggested using the previous campaign of 'LCA is_____' as a basis for the new designs, as they felt that this advertising campaign was strong at its core but had ultimately been unsuccessful in the delivery of the concept to students. From this discussion the initial ideas for the design revolved around this key phrase and the simplicity of engaging with an audience and encouraging participation and interactivity through an unfinished question.