OUGD405 - Studio Brief 01 - Self Initiated Critique of Ideas

During the first self initiated critique for this brief the group discussed the possible locations for which a new wayfinding system would be the most appropriate. After looking into Leeds Train Station, the Trinity Shopping Centre and Liberty Park Accommodation, I concluded that Liberty Park's wayfinding system was the least coherent and would benefit the most from a redesign, as there are many inconsistencies between designs and there are limited uses for the existing signs. What's more the company itself is currently undergoing a rebrand, changing both the typeface and colour scheme for their logo; many parts of their branding are now outdated, which provides me with the opportunity to continue with the updating of their wayfinding system.