Monday, November 7, 2016

OUGD504 - Studio Brief 01 - Final Newspaper and Evaluation

Studio shots of the final printed newspaper:



In regards to the brief, this newspaper is publication is highly successful. The initial aim of the brief was to produce a high quality publication in response to a typeface, where both the design and production of the publication should be of high standard and reflect the contextual nature of the content.

Primary research for the publication was gathered in the form of a personal investigation of the typeface in-situ in Paris, and furthered through secondary research into existing publications and their production methods. The design of the newspaper took into consideration the limitations of print based design as the typeface was highly legible and the type was set in accordance to the paragraph indent specifications laid out by Jan Tschichold. Key design decisions included the inclusion of bi-lingual copy and use of negative space between text and image, which reflect the modern and progressive nature of the city of Paris, further contextualising the design in relation to the content.

The Risograph print production was successful for a newspaper-style publication and relevant within the context of an independent publication, as it was both economically and environmentally sustainable. Commercially this print production would also be successful as it provides the capacity for large print runs at high speeds.

The publication is suitable for the target audience that was initially identified as both the design work and content is attractive to a wide audience. The production and physically printed nature of the newspaper is appropriate for local commuters and tourists within Paris, reflecting on the traditionally printed newspaper that is often found in this context. The publication would also be appropriate for a wider audience, including independent art book shops and publishers.

The most successful distribution method identified for the commercial production of this publication was informed by its context; as a newspaper it would primarily be distributed freely within the station on which it is based and then a secondary distribution would occur through hand-to-hand transfer between commuters.

Both formative and summative feedback was gathered throughout the project from a range of sources including peers, tutors and workshop staff. Each draft of the design and was thoroughly critiqued and reviewed at every stage to ensure that the content and the design worked cohesively and fulfilled the aims of the brief. The newspaper was designed fully in Adobe InDesign as this was the most suitable programme, allowing for design and printing aspects such as CMYK, grid layouts and bleeds to be controlled and ensuring an accurate and high quality print.