Friday, November 18, 2016

OUGD504 - Studio Brief 02 - App Rationale

Discussing the three brief ideas in a small peer and tutor critique revealed that although a website for the student magazine would be an enhancement for both the magazine and the students of the college, creating an app for the 111 service would solve a much larger problem and would assist a national audience in receiving efficient healthcare advice.

Below is a rationale for a brief to create an app that would modernise the 111 non-emergency service:


Problem:

In the event of a non-emergency, the NHS recommend that individuals ring the 111 service for medical advice. However, not all 111 call centre workers are trained medically and the process requires a lengthy series of questions about sysmptoms, past medical history and general health. There are a large number of individuals who may not be able to efficiently use this service, for example those have difficulty hearing, those who are incapapcitated at the time of the call, or those who are calling on the beahalf of another individual.


Objectives/Aims:

  • To produce a soultion that would aid the advisory services within the NHS
  • To streamline the 111 service
  • To make the 111 service more accessible to people of all abilities
  • To reduce the strain on GP's and doctors
  • To reduce the strain on A&E services 
  • To ensure all patients are given equal and professional medical advice in order to reduce risk and save lives

Target audience:

  • Young professionals with smartphones
  • Individuals with hearing problems who have difficulty using a phone
  • Younger children if they are alone and need to get help


Deliverables:

  • Designs for an app for use on a phone or tablet
  • A set thematical colour palette, typeface and grid system
  • A moving image demonstration of the app as it would function