Before submitting to the competition the final poster design was critiqued with a group of peers. There was much positive feedback for the design and most felt that the colour palette was both relevant to the film and engaging to an audience, as the use of a bright red as an accent colour allowed key details in the design, such as the title and the Birdman figure, to become more prominent. It was also noted that the minimal detail was effective as it accurately portrayed a scene from the film without being busy, and also created an atmosphere that was intriguing to an audience who were yet to see the film.
This design was submitted and was successful in the competition, being used on social media and throughout the College in print to promote the event.