OUGD503 - Studio Brief 02 - Royal Opera House Group Meeting #5 Minutes

Meeting: 02/03/2017

Present: Megan, Sophia, Shelly



We shared our developed sketches and discussed the strengths & ideas for enhancing the images.

We reviewed our independent actions that we’d taken since our last meeting.


Megan: Map is looking good - nice colours and shape-based map. Make icons more shape-based and less detail to fit with the overall campaign’s aesthetic. Potentially Shelly could help as she often works with shape

Shelly: We agreed that Shelly’s ballerina spot image was effective but the simplified version was more immediate and less detailed - Megan suggested we make the gap wider to hint at a skirt, and add hands - it will be made more obvious in the animated version.

Sophia: ornate sketches of landmarks are lovely - really traditional - began to simplify to more shape-based, but still holds the ornate feel - we agreed this was a good step to take.
Sophia pointed out Falmouth was too expensive of a journey to advertise, suggested we use Portsmouth.

Mentioned travelling from Edinburgh is cheaper when flown - £25 flight.



Planning:

Our deliverables-

- 2 x Sticker Designs - Ballerina & London; digitally printed

- Animated ballerina (from sticker design); aftereffects
- Map of UK (A2) - location specific; screen-printed
- Mini publication (map & key info); digitally printed

Stickers: Create with vectors, finish design in Illustrator - move to Photoshop & add texture (brushes) for printed aesthetic. Same colour palette as map

Shelly - ballerina

Sophia - map of London

Print digitally on March 14th at 11am. 

Map: Shelly traces Megan’s UK with vectors to create smooth shapes and to liken it to stickers. 

Megan works back into it to add texture. Megan screen-prints A2 design on Friday 10th 3 colours: deep coral, teal & off-white. 15 prints (min): 1 for each 10 cities, 1 with all(?) and some blank for digital possibilities. Scan on A2 scanner, add ROH emblem and tweak. Print (4 copies) on March 14th at 11am.

Animation: Once vector design for sticker is complete, move into After Effects. (Erin) animates ballerina dancing softly and motifs move with.

Mini publication: (Erin) lays out mini publication/leaflet. Contains (Sophia’s sticker version) map of London and key information about memberships, ticket prices, offers, location and upcoming events. Map of UK zoomed in on ROH in London on cover?

Photograph on Thursday 16th/Friday 17th for design boards.

Stack A2 prints on pile of A2 paper.

Potentially digitally mock-up extra products: UK map on tote bag. 

Colour palette:

Off-white, deep coral & teal. Overlay potential in screen-print - - 

Actions:

All book print slot and investigate paper possibilities.

Sophia: Vector landmarks and motifs for UK map (for screen-print on Fri 10th). Vector mini London for sticker.
Communicate with group (particularly Shelly) about vector progress, share motifs with Shelly.

Shelly: Vector map of UK (base layer printed Wednesday 8th, fully on 10th). Vector ballerina & motifs.
Communicate with group (particularly Sophia) about vector progress, share motifs with Sophia.

Megan: Tweak map and forward to Shelly for tracing. Book 3 large screens, strip, coat & expose. Add texture to Shelly & Sophia’s vector shapes & tweak colour. Buy paper & medium for screen- print. Print positives.

Erin: Regroup. Provide any comments/concerns about the steps the rest of the group have taken, any additional ideas or thoughts?
(Potentially:) Work on building a leaflet. Assist with layout of poster & sticker designs. Animate ballerina in After Effects.

Date of next meeting: 07/03/2017