OUGD503 - Studio Brief 02 - Royal Opera House Snapchat Filters

Alongside the publication and stickers, the group also discussed a variety of ways in which the Royal Opera House could reach new audiences. Social media platforms including Facebook, Instagram and Twitter are already heavily utilised by the company, however one of the biggest platforms that young people use daily is Snapchat.

Snapchat could be used in a number of ways within the Royal Opera House branding. Using the existing vector art created for the UK cities, a range of location-specific snapchat filters could be created so that an audience travelling from anywhere in the country could document and share their journey to the Royal Opera House. These could also be pushed during particular periods of promotion, such as the larger ballets during the summer months or the more popular christmas ballets.

A brand-specific snapchat filter could also be applied, ensuring that the brand of the company is widely distributed, thus reacher a larger audience in a greater capacity and at higher speeds. This was created in collaboration with Megan Swan.