There is already an existing app for the Royal Opera House, but it's only function is to allow customers to pre-buy their interval drinks for intermission in shows.
When considering the group's designs for the posters, there are many elements of a journey that need to be planned, including train tickets, hotel bookings, restaurants, taxis, and tickets for the ballet itself. As a way to keep all of these elements manageable the group investigated the option of creating a smart phone app.
The app could be a self-contained unit in which an individual might plan their journey - links to train companies and hotels through the app would allow a user to find a ballet show they would like to see and then book travel and accommodation around the show itself, reducing the need to leave the Royal Opera House website and risk losing a potential customer.
A basic sketch of an app design was created, and included a simple menu displaying the showings at the Royal Opera House, links to assist with the organisation of travel, and a personal account.
A digital mock-up was also created for the purpose of the submission. The app would use the same colours, hand-lettering and digital typeface as the leaflet to create consistency between branding and provide a recognisable interface for new users.
