Considering the format that the leaflet might take it was decided that the leaflet should be tri-fold is this would create the maximum surface areas for information but would also fold in a concertina to be small enough to be portable once picked up.
A rough sketch was created (below) and critiqued with the group. Feedback for the layout was positive as the format was clear and the information was coherent. There was also postive feedback for the position of the information about the Young Friend Membership on the back panel as this is the most important information that needs to be communicated with the target audience.
This sketch was then used as a template to create a digital leaflet. The design was created using the same colour scheme as defined by the group when creating the illustrations for the posters and stickers. The layout was also created in accordance with the specifications laid out in the Royal Opera House's branding manifesto. The typeface used in Gotham, in the variations of Book, Medium and Black, as specified within the manifesto. The inclusion of a QR code was discussed during a group critique as it would allow individuals to interact with the leaflet on both a physical and digital level and would hopefully direct more traffic towards the Royal Opera House's social media profiles, encouraging prolonged interaction with the company.
