During the open submission period, NEST received 56 submissions. Although the magazine has typically received closer to 90-100 submissions for previous issues, the quality of the work submitted was much higher. There were also several written pieces submitted. Participation remained high this issue and there were submissions from every course in the university. Work varied from illustration and surface pattern design to photography, sculpture and animation. Once submissions had closed, the best pieces were selected and cross-referenced with peers, tutors and the Union team to ensure a true cross-section of the university was represented.
Saturday, March 31, 2018
Friday, March 30, 2018
OUGD603 - Brief 08 - YCN KFC Evaluation
Evaluation
In response to the YCN KFC brief, the Chicken Wingding typeface designed previously was adapted to create an interactive response designed to engage with the target audience and increase accessibility to the product. The adaptation of the existing typeface was considered successful in creating unique artwork that both reflected the personality of the designers and the KFC brand. Secondary typeface treatments and colours schemes were accurate and in keeping with the existing KFC brand. Working collaboratively on the project allowed tasks to be delegated for maximum productivity. Time management was therefore also efficient within this project. Production methods used for the sticker elements were appropriate for the scale of the submission, but could be considered of a lower quality in the context of a wider campaign for the brand. However, the unique nature of the concept and the materials used were highly commended during feedback sessions with both peers and tutors.
In response to the YCN KFC brief, the Chicken Wingding typeface designed previously was adapted to create an interactive response designed to engage with the target audience and increase accessibility to the product. The adaptation of the existing typeface was considered successful in creating unique artwork that both reflected the personality of the designers and the KFC brand. Secondary typeface treatments and colours schemes were accurate and in keeping with the existing KFC brand. Working collaboratively on the project allowed tasks to be delegated for maximum productivity. Time management was therefore also efficient within this project. Production methods used for the sticker elements were appropriate for the scale of the submission, but could be considered of a lower quality in the context of a wider campaign for the brand. However, the unique nature of the concept and the materials used were highly commended during feedback sessions with both peers and tutors.
Thursday, March 29, 2018
OUGD603 - Brief 08 - YCN KFC Submission
Submission
A PDF outlining our project was created for the competition submission, including a formal description of the concept, a full specimen of the typeface, the bucket label with the project hashtag, an example of the sticker sheets, and a variety of examples to demonstrate the concept in action.
The submission also required the addition of an artists signature on the bucket artwork. Myself and George had previously collaborated on a project during level 5 of the course, and had used a joint logo as a brand. The name Normandy represents both halves of our collaborative pair (George's Dad is named Norman and my own Dad is named Andrew), and this brand seemed the most appropriate for this project also.
Our PDF was submitted before the deadline on 29/03/18
A PDF outlining our project was created for the competition submission, including a formal description of the concept, a full specimen of the typeface, the bucket label with the project hashtag, an example of the sticker sheets, and a variety of examples to demonstrate the concept in action.
The submission also required the addition of an artists signature on the bucket artwork. Myself and George had previously collaborated on a project during level 5 of the course, and had used a joint logo as a brand. The name Normandy represents both halves of our collaborative pair (George's Dad is named Norman and my own Dad is named Andrew), and this brand seemed the most appropriate for this project also.
Our PDF was submitted before the deadline on 29/03/18
Friday, March 23, 2018
OUGD603 - Brief 08 - YCN KFC Mock-Up's
Mock-Up's
In order to demonstrate our concept, a range of mock-up's were created
Labels
A range of examples that show the Chicken Wingdings stickers on the bucket label
Sticker Packs
B5 sticker sheets showing the stickers to scale. Letters were repeated according to frequency of use.
Poster
An additional poster was also created to demonstrate how the artwork could be expanded
Bucket
When asked about the submission, peer feedback suggested that as the main body of work within this submission is purely illustrative it would be more appropriate to create full illustrations of the concept at work, rather than photographing physical mock-up's of the bucket.
A series of illustrations were created to show the KFC bucket with artwork applied, as well as a placeholder image that could be used to advertise the campaign. These illustrations were kept simple, with an obvious naïvety, so at to be in keeping with both the concept and the execution of the Chicken Wingding alphabet.
Feedback on these mockups was positive. Many peers felt that the illustrative bucket examples suited the project well, and would work effectively within the context of the competition submission.
In order to demonstrate our concept, a range of mock-up's were created
Labels
A range of examples that show the Chicken Wingdings stickers on the bucket label
Bucket label featuring the project hashtag
#FeastMeansFamily
#FeastMeansHappiness
#FeastMeansTogether
Sticker Packs
B5 sticker sheets showing the stickers to scale. Letters were repeated according to frequency of use.
An additional poster was also created to demonstrate how the artwork could be expanded
Bucket
When asked about the submission, peer feedback suggested that as the main body of work within this submission is purely illustrative it would be more appropriate to create full illustrations of the concept at work, rather than photographing physical mock-up's of the bucket.
A series of illustrations were created to show the KFC bucket with artwork applied, as well as a placeholder image that could be used to advertise the campaign. These illustrations were kept simple, with an obvious naïvety, so at to be in keeping with both the concept and the execution of the Chicken Wingding alphabet.
Feedback on these mockups was positive. Many peers felt that the illustrative bucket examples suited the project well, and would work effectively within the context of the competition submission.
OUGD603 - Brief 09 - 50 Years of Choice Evaluation
Evaluation
The 50 Year of Choice poster design was effective in its interpretation of the brief and its representation the cause. Although simple, the type treatment creates a bold visual aesthetic that clearly portrays the message and themes of the wider project. The limitations of the brief provided certain challenges, particularly in regards to researching and finding a typeface. Working without a specific deadline resulted in strict self-disciplinary time keeping, but also allowed for greater flexibility for the work to be created alongside other projects. The design ultimately proved successful and was later accepted as part of an exhibition for the public launch of the project.
The 50 Year of Choice poster design was effective in its interpretation of the brief and its representation the cause. Although simple, the type treatment creates a bold visual aesthetic that clearly portrays the message and themes of the wider project. The limitations of the brief provided certain challenges, particularly in regards to researching and finding a typeface. Working without a specific deadline resulted in strict self-disciplinary time keeping, but also allowed for greater flexibility for the work to be created alongside other projects. The design ultimately proved successful and was later accepted as part of an exhibition for the public launch of the project.
Thursday, March 22, 2018
OUGD603 - Brief 09 - 50 Years of Choice Submission
Submission
The poster was submitted to the project on 22/03/18, and was well received by the project creators.
After submission I was notified that my design would be included in an exhibition that would form part of the launch for the 50 Years of Choice book, in Shoreditch, London.
The poster was submitted to the project on 22/03/18, and was well received by the project creators.
After submission I was notified that my design would be included in an exhibition that would form part of the launch for the 50 Years of Choice book, in Shoreditch, London.
Wednesday, March 21, 2018
OUGD603 - Brief 08 - YCN KFC Typeface
Typeface
The Chicken Wingdings typeface itself did not need to be adapted any further to suit the brief. However the brief specified that any artwork should feature the KFC colours - red, black and white. Red is the colour that is most synonymous with the brand, and it was therefore important that this colour feature prominently throughout our artwork. To implement this colour into the typeface, a bespoke version was created featuring the specified Pantone 187 red to fill the negative space in the letterforms.
The Chicken Wingdings typeface itself did not need to be adapted any further to suit the brief. However the brief specified that any artwork should feature the KFC colours - red, black and white. Red is the colour that is most synonymous with the brand, and it was therefore important that this colour feature prominently throughout our artwork. To implement this colour into the typeface, a bespoke version was created featuring the specified Pantone 187 red to fill the negative space in the letterforms.
Tuesday, March 20, 2018
OUGD603 - Brief 09 - 50 Years of Choice Poster Design
Poster Design
Using the selected typeface and the required black and white colour scheme, a design for the poster was created.
Considering the most important part of the message of the project, repeal the 8th, the number 8 was used as a focal point within the design. To create maximum impact, a black background was used with white text, as this provided a greater contrast between the two colours.
The text from the tweet was the added. To replicate the banner reference in the tweet, the words were warped to create a sense of motion, and to create a sense of cohesion with the central number.
A border of text was then applied to create the same sense of repetition of the hashtag #repealthe8th that is found on twitter.
Using the selected typeface and the required black and white colour scheme, a design for the poster was created.
Considering the most important part of the message of the project, repeal the 8th, the number 8 was used as a focal point within the design. To create maximum impact, a black background was used with white text, as this provided a greater contrast between the two colours.
The text from the tweet was the added. To replicate the banner reference in the tweet, the words were warped to create a sense of motion, and to create a sense of cohesion with the central number.
A border of text was then applied to create the same sense of repetition of the hashtag #repealthe8th that is found on twitter.
Peer feedback on the design at this stage suggest that the bored of text created an unnecessary boundary that created a cramped and compact feel. To solve this problem it was suggest that the text be used on only two sides of the design.
This design was then discussed in a peer critique, where positive feedback was gained on the type treatment and layout. Design in activism was discussed, and it was suggested that additional elements could be added to the poster to reflect further aspects of the wider Repeal the 8th campaign. Two 'stickers' were then added to the design, in a similar style to those found in protest campaign. However, on reflection of this decision in a second peer critique it was discussed that these additional elements actually detracted from the original message on the poster, and that the design was more effective without.
Final design
Monday, March 19, 2018
OUGD603 - Brief 08 - YCN KFC Concepts
Concepts
From this research it was agreed as a pair that the new artwork should ideally be more than just an aesthetically pleasing illustration. We wanted the artwork to actively engage the audience, and creative a more tangible interaction between the brand and its consumers.
From this research it was agreed as a pair that the new artwork should ideally be more than just an aesthetically pleasing illustration. We wanted the artwork to actively engage the audience, and creative a more tangible interaction between the brand and its consumers.
The brief stated that the new design for the KFC bucket should be fresh and contemporary, so then the challenge became how to turn the existing Chicken Wingding typeface into a piece of 'artwork'.
After some brief idea generation we solidified our concept: to create an artwork campaign around our new typeface. This idea would be to use the Chicken Wingding typeface to write a variety of slogans on the chicken buckets, all answering the phrase 'Feast Means'. For example, 'feast means family' or 'feast means happiness'. This phrase was taken from the wording of the original brief - 'if you roll together, feast together'. Each label design would be produced in small quantities, creating a limited edition collection of designs. Using the hashtag #FeastMeans would allow customers to share images of their buckets and share their own responses to the phrase.
Feedback
During a peer and tutor feedback session, many felt that this concept was a strong response to the brief. It was suggested that the typeface could be used as a form of code that would encourage the audience to solve the meanings of the words and letter in the artwork. Codes and puzzles are natural curiosities to an audience of any age and would allow the artwork to a new, interactive dimension. This would require an additional handout explaining the key in order to allow customers of all ages to participate. It was also suggested that this concept had the potentially to be expanded much further online, creating a more extensive social media presence for the brand.
Final Concept
Considering this feedback as a pair, it was decided that creating a key that would be distributed separate to the bucket would have the potential to cause confusion for customers who are not already aware of the system.
Reviewing our original idea, the solution to this problem would be to find a way to simplify the participation of the audience. To resolve this we came up with the revised idea of creating stickers from the Chicken Wingding typeface; customers would be encouraged to actively respond to the phrase 'feast means' by applying their own answers to the bucket with sticker versions of the Chicken Wingding letters. This would result in the physical bucket remaining blank, with the exception of the require artists signature. However this would be a necessary risk for the concept to work.
Feedback on this revised concept was overwhelmingly positive. It was commended for its unique approach to a relatively standard brief. It was felt that the customer participation element could be highly favoured in the competition.
Saturday, March 17, 2018
OUGD603 - Brief 08 - YCN KFC Research
Research
To inform this project both creatively and contextually, research was undertaken into the brand's history of artwork for their chicken buckets, and any past examples of limited edition labels created by artists.
In 2017 KFC commissioned five other artists to create limited edition bucket artwork. These artists were I Love Dust - a design collective from the South of England, Umpteen Press - a Glasgow-based graphic novel collective, Spit the Atom - a collection of writers and poets whose words were placed on the bucket by a typographer, Shotopop - a design studio, and Bread Collective - a group of mural painters from East London.
Analysing these previous buckets, all of the artwork was illustrative, despite the broad range of artists and designers that were involved in the project. As specified in the YCN brief, all of these artworks exclusively used the brand's core colours, and were bright, engaging and accessible to consumers of all ages. As the 2018 YCN brief and this previous set of of commissions feature similar specs and requirements, this project can be used as a solid example of what the brand could be looking for.
The original article can be found HERE
To inform this project both creatively and contextually, research was undertaken into the brand's history of artwork for their chicken buckets, and any past examples of limited edition labels created by artists.
In 2017 KFC commissioned five other artists to create limited edition bucket artwork. These artists were I Love Dust - a design collective from the South of England, Umpteen Press - a Glasgow-based graphic novel collective, Spit the Atom - a collection of writers and poets whose words were placed on the bucket by a typographer, Shotopop - a design studio, and Bread Collective - a group of mural painters from East London.
Analysing these previous buckets, all of the artwork was illustrative, despite the broad range of artists and designers that were involved in the project. As specified in the YCN brief, all of these artworks exclusively used the brand's core colours, and were bright, engaging and accessible to consumers of all ages. As the 2018 YCN brief and this previous set of of commissions feature similar specs and requirements, this project can be used as a solid example of what the brand could be looking for.
The original article can be found HERE
Wednesday, March 14, 2018
OUGD603 - Brief 08 - YCN KFC Brief
Brief
As part of the 2018 YCN Student Awards, KFC announced they were looking for creative individuals to submit a new design for their iconic chicken bucket. The full brief was supplied with a net for the bucket label. This coincided perfectly with the production of the Chicken Wingdings typeface, and George and myself decided to again collaborate to create an extension of the original project.
OUGD603 - Brief 09 - 50 Years of Choice Research
Research
Initial research was undertaken into previous submissions to the project, found through the project website and instagram page.
Tweet
Brief research was undertaken into the origins of the tweet that would be used. The phrase 'written in the sky' is in reference to a banner that was flown through the sky with the words 'support women: repeal the 8th'.
Typeface
The brief required that any typeface used must be made by a woman. The website Type Quality is a platform for discovering and sharing typefaces designed by women, and was used in this phase of the research.
A range of typefaces that could be appropriate for the project were identified, including Resistance, Quarto, BilboINC, Black Moon FY and Yatra One.
Considering the physical forms these typefaces, as well as their function as a display font, Yatra One was selected for its unique, ribbon-like letterforms as it was felt that they could be used to represent the banner referenced in the original tweet. It was designed by Catherine Leigh Schimidt.
Initial research was undertaken into previous submissions to the project, found through the project website and instagram page.
Tweet
Brief research was undertaken into the origins of the tweet that would be used. The phrase 'written in the sky' is in reference to a banner that was flown through the sky with the words 'support women: repeal the 8th'.
The brief required that any typeface used must be made by a woman. The website Type Quality is a platform for discovering and sharing typefaces designed by women, and was used in this phase of the research.
A range of typefaces that could be appropriate for the project were identified, including Resistance, Quarto, BilboINC, Black Moon FY and Yatra One.
Considering the physical forms these typefaces, as well as their function as a display font, Yatra One was selected for its unique, ribbon-like letterforms as it was felt that they could be used to represent the banner referenced in the original tweet. It was designed by Catherine Leigh Schimidt.
