The Chicken Wingdings typeface itself did not need to be adapted any further to suit the brief. However the brief specified that any artwork should feature the KFC colours - red, black and white. Red is the colour that is most synonymous with the brand, and it was therefore important that this colour feature prominently throughout our artwork. To implement this colour into the typeface, a bespoke version was created featuring the specified Pantone 187 red to fill the negative space in the letterforms.
