Evaluation
In response to the YCN KFC brief, the Chicken Wingding typeface designed previously was adapted to create an interactive response designed to engage with the target audience and increase accessibility to the product. The adaptation of the existing typeface was considered successful in creating unique artwork that both reflected the personality of the designers and the KFC brand. Secondary typeface treatments and colours schemes were accurate and in keeping with the existing KFC brand. Working collaboratively on the project allowed tasks to be delegated for maximum productivity. Time management was therefore also efficient within this project. Production methods used for the sticker elements were appropriate for the scale of the submission, but could be considered of a lower quality in the context of a wider campaign for the brand. However, the unique nature of the concept and the materials used were highly commended during feedback sessions with both peers and tutors.