To inform this project both creatively and contextually, research was undertaken into the brand's history of artwork for their chicken buckets, and any past examples of limited edition labels created by artists.
In 2017 KFC commissioned five other artists to create limited edition bucket artwork. These artists were I Love Dust - a design collective from the South of England, Umpteen Press - a Glasgow-based graphic novel collective, Spit the Atom - a collection of writers and poets whose words were placed on the bucket by a typographer, Shotopop - a design studio, and Bread Collective - a group of mural painters from East London.
Analysing these previous buckets, all of the artwork was illustrative, despite the broad range of artists and designers that were involved in the project. As specified in the YCN brief, all of these artworks exclusively used the brand's core colours, and were bright, engaging and accessible to consumers of all ages. As the 2018 YCN brief and this previous set of of commissions feature similar specs and requirements, this project can be used as a solid example of what the brand could be looking for.
The original article can be found HERE