In order to demonstrate our concept, a range of mock-up's were created
Labels
A range of examples that show the Chicken Wingdings stickers on the bucket label
Bucket label featuring the project hashtag
#FeastMeansFamily
#FeastMeansHappiness
#FeastMeansTogether
Sticker Packs
B5 sticker sheets showing the stickers to scale. Letters were repeated according to frequency of use.
An additional poster was also created to demonstrate how the artwork could be expanded
Bucket
When asked about the submission, peer feedback suggested that as the main body of work within this submission is purely illustrative it would be more appropriate to create full illustrations of the concept at work, rather than photographing physical mock-up's of the bucket.
A series of illustrations were created to show the KFC bucket with artwork applied, as well as a placeholder image that could be used to advertise the campaign. These illustrations were kept simple, with an obvious naïvety, so at to be in keeping with both the concept and the execution of the Chicken Wingding alphabet.
Feedback on these mockups was positive. Many peers felt that the illustrative bucket examples suited the project well, and would work effectively within the context of the competition submission.