Using the selected typeface and the required black and white colour scheme, a design for the poster was created.
Considering the most important part of the message of the project, repeal the 8th, the number 8 was used as a focal point within the design. To create maximum impact, a black background was used with white text, as this provided a greater contrast between the two colours.
The text from the tweet was the added. To replicate the banner reference in the tweet, the words were warped to create a sense of motion, and to create a sense of cohesion with the central number.
A border of text was then applied to create the same sense of repetition of the hashtag #repealthe8th that is found on twitter.
Peer feedback on the design at this stage suggest that the bored of text created an unnecessary boundary that created a cramped and compact feel. To solve this problem it was suggest that the text be used on only two sides of the design.
This design was then discussed in a peer critique, where positive feedback was gained on the type treatment and layout. Design in activism was discussed, and it was suggested that additional elements could be added to the poster to reflect further aspects of the wider Repeal the 8th campaign. Two 'stickers' were then added to the design, in a similar style to those found in protest campaign. However, on reflection of this decision in a second peer critique it was discussed that these additional elements actually detracted from the original message on the poster, and that the design was more effective without.
Final design