Considering the selection of student briefs advertised by D&AD and YCN this year, I have identified two briefs that I believe will push my abilities as a designer and as a practitioner within multiple skill areas. Both have been selected from the YCN Student Awards as their briefs present the opportunity to produce a wider variety of outcomes using a broader range of mediums, whereas the majority of briefs presented by D&AD appear heavily commercial and require a large amount of purely digital work, which does not reflect my personal practice.
Roald Dahl Literary Estate
To illustrate iconic characters and scenes from your favourite Roald Dahl children’s stories, featuring at least three iconic characters from Roald Dahl’s inventive, revolting, wicked, or friendly stories in a style of your choosing. None of your illustrations should be boring, safe, or predictable. All styles welcome. The scenes can be from any of Roald Dahl’s stories for children. The illustrations should appear as if they are part of a published series.
You can choose to illustrate between one and three scenes. Within this series, you should illustrate at least one child character, one villain character and one fantastical creature. You can select scenes from a mixture of novels, although the illustrations should appear as if part of a coherent series, and the illustrations should also compliment our logo.
Our core audience for Roald Dahl’s stories are boys and girls of the future, aged between 5 and 11. They don’t necessarily identify themselves as fans of Roald Dahl – yet! They may prefer YouTube, their games consoles, or messaging their friends on SnapChat. You should aim to make them love Roald Dahl’s stories just as much as you did once upon a time.
Our purpose is to work at the forefront of weather and climate science for everyone’s protection, prosperity and well-being. As the UK’s national weather service, we generate forecasts 24 hours a day, 365 days a year. We work in partnership with others to ensure people everywhere have access to our forecasts across all existing and emerging channels.
You can choose to illustrate between one and three scenes. Within this series, you should illustrate at least one child character, one villain character and one fantastical creature. You can select scenes from a mixture of novels, although the illustrations should appear as if part of a coherent series, and the illustrations should also compliment our logo.
Our core audience for Roald Dahl’s stories are boys and girls of the future, aged between 5 and 11. They don’t necessarily identify themselves as fans of Roald Dahl – yet! They may prefer YouTube, their games consoles, or messaging their friends on SnapChat. You should aim to make them love Roald Dahl’s stories just as much as you did once upon a time.
Met Office
Create amazing social media content to help us communicate the latest forecast and weather warnings, or to explain the science behind the weather.
Create amazing social media content to help us communicate the latest forecast and weather warnings, or to explain the science behind the weather.
Our purpose is to work at the forefront of weather and climate science for everyone’s protection, prosperity and well-being. As the UK’s national weather service, we generate forecasts 24 hours a day, 365 days a year. We work in partnership with others to ensure people everywhere have access to our forecasts across all existing and emerging channels.
The Met Office Content Team creates engaging content across a variety of channels. Our aim is to reach as many people as possible, to help position the Met Office as an authoritative, trusted source of weather and climate science. We create both Editorial and Evergreen content for our current social media channels including Twitter, Facebook and YouTube – tailored and tested across different devices to ensure it is clear, informative and of the highest quality.
Our Editorial Content centres on the current ‘weather story,’ updating people on what is happening over the next few days, weeks and months. Whether that’s updating the UK on the weekend weather, sharing news of some recent extreme conditions or focusing on the forecast for an upcoming event.
Our Evergreen Content is content that can be used again and again. This includes weather explainers, that help demystify the causes behind the weather we experience each day — asking, for example, 'Why is the sky blue?' or explaining 'Blocking Weather Patterns'.
Our Evergreen Content is content that can be used again and again. This includes weather explainers, that help demystify the causes behind the weather we experience each day — asking, for example, 'Why is the sky blue?' or explaining 'Blocking Weather Patterns'.
Personal Briefs
Alongside the live competition briefs there are a range of personal projects which I am working on, one of which is a collaborative book project.
Shy Bairns
Create the layout designs and cover for Shy Bairns Volume #1, an independent risograph zine showcasing young creatives from the North of England. Alongside this, create a range of appropriate social media content to advertise the project, open submissions, and other associated collateral involved in the production and launch of the publication.
The target audience is other young creatives, both in the North and the South of England, and young professionals across all areas of the creative industries. Consider how the design of the book reflects the origins of Northern artists while continuing to appeal to a potentially national audience.