Monday, October 17, 2016

OUGD504 - Studio Brief 01 - Book Specifications

Concept
A newspaper publication featuring information about the Concorde Metro Station in Paris, designed as reading material for the wide audience who use the metro system in the city. This could also act as a statement against the encroachment of digital media.

Content
The original typeface used throughout the station (Garamond); a brief history of station; details about the design of the station; a map of the train lines and possibly a map of the area; a page of perforated letters and punctuation to encourage users to interact with the publications and to form their own words out of the letters; a selection of short written pieces influenced by the station's atmosphere - Ezra Pound's In A Station of the Metro plus others; a small selection of drawings; and possibly a short social history of paris through the ages (see CoP lecture 05/10/16)

Target Audience
Commuters who use the metro, locals of the area and tourists

Typeface
Garamond BE Regular for Enlgish copy and Garamond Italic for French copy

Language
Some parts will be printed in French, some parts in English, and some parts in French with an English translation underneath

Colour scheme
Black, blue (to match the station), green (to match the metro trains), pink (to match the posters in the station) and yellow (to match the strip lights)

Grid System
Using the structure of the station itself and the layout of the square ceramic tiles, the content layouts will adhere to a square grid system

Paper stock
Newspaper style stock 90gsm, Evercopy 100% Recycled 80gsm

Size
28.8cm height x 18.6cm width

Print production
Risograph (at the Manchester School of Art)

Binding
No binding — just folded pages

Distribution
FREE — distributed exclusively through the Concorde metro station